Frase combines content brief creation with AI writing assistance. It helps writers research and outline articles, then assists in writing them. Publishing and distribution are manual.
Teams outgrow Frase when content volume increases — the tool is optimized for a human writer workflow, not autonomous production. Indexa is better for teams that want autonomous content production from keyword to published article, with GEO optimization for AI search visibility built in.
| Feature | Indexa | Frase |
|---|---|---|
| Autonomous content generation | ✓ | ✗ |
| Auto-publish to CMS | ✓ | ✗ |
| GEO / AEO optimization | ✓ | ✗ |
| Internal linking automation | ✓ | ✗ |
| Brand voice training | ✓ | ✗ |
| Bulk generation (CSV import) | ✓ | ✗ |
| WordPress integration | ✓ | ✗ |
| Keyword research | ✓ | ✓ |
| Content calendar | ✓ | ✗ |
| 150+ languages | ✓ | ✗ |
| IndexNow submission | ✓ | ✗ |
| No credit card free trial | ✓ | ✗ |
Frase is a writing assistant — it helps a human writer research and write faster. Indexa is an autonomous content platform — it researches, writes, optimizes, and publishes without a human in the loop for each article.
Frase works for small agencies with dedicated writers. Indexa is better for agencies needing volume — the bulk CSV import lets you queue 500 articles at once and publish them automatically across client sites.
No, Frase does not have publishing integrations. Content must be copied manually into your CMS. Indexa auto-publishes to WordPress, Webflow, Framer, and any custom endpoint via webhook.
No. Frase optimizes for traditional Google ranking factors. Indexa adds GEO/AEO optimization, structuring content to be cited in AI-generated answers from ChatGPT, Perplexity, and Google AI Overviews.
Frase starts at $15/mo for 4 documents, scaling to $45/mo for unlimited documents (AI writing is an add-on at $35/mo). Indexa is $99/mo for 100 fully automated articles with publishing — better value at volume.
No credit card required. Generate and publish your first articles today.
Start free trial